ROI Calculator

Estimate how much revenue is leaking from slow follow-up and missed calls

Use monthly leads, close rates, and average booked value to quantify lost opportunity and prioritize the highest-value workflow.

Request revenue leak audit

Leak scanner

Make the invisible follow-up gap visible before estimating upside.

The ROI model is easier to trust when the owner can see the leak categories: missed calls, slow forms, estimate follow-up, reactivation, and review velocity.

Revenue leak scanner showing missed calls, slow forms, estimate follow-up, and reactivation

Monthly leadsMissed or delayed follow-up %Estimated close rate %Average booked value

Estimated monthly leak$3,427

This model estimates 14 delayed or missed leads and 4.0 potential bookings at the assumptions entered.

Assumptions

This is a planning estimate, not a promise. Actual outcomes depend on demand quality, offer clarity, response speed, market competition, team capacity, and whether the follow-up workflow is implemented and measured consistently.

Common leaks to model

Five leaks worth putting a number on.

Use the calculator above with your own numbers for whichever of these feels most familiar.

Missed calls

Calls that ring out after hours or during a busy job, with no text back. Most of those callers book someone else.

Slow form response

Website forms answered hours later. The first business to reply usually wins the appointment.

Estimate follow-up

Quotes sent once and never chased. Many buyers are still deciding when the follow-up stops.

Reactivation

Past customers and old leads who were never contacted again, even though they already trust you.

Review velocity